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Paramo Snacks

With each of these irresistible flavors, Paramo Snacks offers a delightful assortment that appeals to a wide range of taste preferences. But that's not all - every chip you enjoy contributes to a greater cause!

Paramo Snacks is on a mission to restore endangered ecosystems, particularly the vital Paramos found in the Andean mountains. By choosing these baked chips, crafted with organic ingredients from regenerative agriculture, you actively participate in the restoration of degraded soils and the preservation of biodiversity. Plus, you support smallholder farmers and rural women who are instrumental in this transformative process.

These incredible ecosystems serve as natural "Water Factories," providing water for millions of people. Sadly, unsustainable practices related to agriculture, livestock, and mining have caused significant degradation, threatening their existence.

And here's a fascinating fact: Paramos are incredible carbon sinks, capturing a whopping 10 times more CO2 per m2 than tropical forests! By supporting Paramo Snacks, you're also playing a part in climate change mitigation.

Juan Valdez

WHY ARE WE UNIQUE?

At Juan Valdez®, the difference lies in our unwavering commitment to sustainability, responsibility, and transparency. Every cup of coffee you enjoy has a positive impact on multiple levels:

We Generate Value for Farmers and Our Community: It's not just about what you do when you buy our coffee, but how you contribute to the well-being of coffee farmers and their families. We take pride in working hand in hand with them, providing support and creating opportunities through the National Coffee Fund.

Direct Connection to the Origin: We are the only premium coffee brand in the world with a direct connection to its origin. Every cup you enjoy carries the heart and effort of the coffee farmers themselves, who work tirelessly to bring you excellence in every bean.

Commitment to Sustainability:

Sustainable Supply: From inclusive purchases to good social and environmental practices, we strive to create a responsible and ethical coffee value chain.
Climate Change: With a reduced environmental footprint, proper disposal of wastewater, and promotion of reuse, we are determined to preserve our planet for future generations.
Circular Economy: Our dedication to the circular economy is reflected in creating systems that maximize the use and value of materials, minimizing waste, and promoting reuse.

Inclusion and Empowerment:

Best Buddies Program: Through our partnership with Best Buddies Colombia, we are committed to the inclusion and empowerment of individuals with intellectual disabilities. Their presence in our stores enriches not only our operations but also promotes a more inclusive and compassionate society.

Community Empowerment:

Special Editions: We create special coffee editions, such as "Young Coffee Farmers" and "Women Coffee Growers," to highlight and support individuals in specific communities. With these initiatives, we aim to strengthen capabilities and honor the crucial roles they play in the coffee industry.

At Juan Valdez®, we are not only committed to offering the finest coffee but also to building a more sustainable, inclusive, and hopeful future for farmers, communities, and the world at large. Each cup is a tribute to the passion, tradition, and tireless effort we share with all those who savor a sip of Colombian authenticity.